About

CALI GREEN is a west coast lifestyle clothing company. Inspired by California Culture, we look to art, music and other creative influences to define our style. Our garments are made locally from blends of hemp, recycled and organic fibers. We hope you appreciate our efforts to provide more thoughtful apparel… the finest cali has to offer.

In Brief:

Cali Green was founded in Santa Barbara by Miguel Rocha Jr in 2002, and grew organically from day one.  We made shirts in the garage and sold them out of the trunks of our cars, the more people requested the more we made.  We wanted to rep Cali in the best way possible, by making cool ass t-shirts.  But we realize it’s the people who wear those shirts that sets us apart from other brands.  Over the years Cali Green has grown to attract very talented and down to earth individuals, and we proudly hold on to our grass roots following.  We strive to create a company that will thrive for years to come and by default have never chosen the easy route.  Needless to say it’s been a very bumpy road but the experiences and relationships that have become our foundation keep CG grounded.  In May of 2008, 25 year old Miguel passed away.  In his lifetime he influenced many people with his natural charm, motivation and zest for life… but afterwards his impact was monumental and is still a driving force for those involved in CG.  As the company evolves we stay true to the original vision, celebrate the fact that life is short and we do are best to promote positive vibes everywhere.

Currently Cali Green is focused on creating garments that are made locally from environmentally conscious materials and printed with earth friendly inks.  We have chosen not to compromise quality for costs, our latest t-shirts are incredibly soft and comfortable and since we are a small company every piece is checked for quality by the owners.

Such a wide variety of styles call California home, from Hip-Hop to flip-flops Cali Green caters to Californians and those who embrace our culture.  We look to art, music, history and other creative influences to define our style.  This year you can find us at Rock the Bells, Smoke Out, Pacific Music Fest and of course online (www.caligreen.com).  We’re also going to introduce our products to select retailers who share similar interests in the months to come.

So what’s next?  We acknowledge the fact that it’s far more beneficial to function as a community and so we’re taking steps to create a non-profit that will give back to California.  We hope to truly become a company that represents a west coast lifestyle for the west coast.  We will focus on environmental issues and people issues.  Improving the self improves the community and if we can become a selfless company then we can become more useful to others.  All the while we remain humble, active and take in life’s lessons as we continue to grow.

Keep Cali Green
~cg

cali green - take time to enjoy the little things

cali green - take time to enjoy the finer things